Skinella expands online presence with launch of website, tie-ups with e-commerce firms

By

Maverick Martins

Published
Oct 11, 2022

India’s leading skincare brand Skinella has expanded its online business with the launch of a new website and partnered with leading e-commerce companies to boost its sales.

With its association with e-commerce majors like Purplle, Jiomart, and Netmeds, Skinkella expects a growth of 70 percent over the next few months.

Commenting on the online expansion, Dolly Kumar, founder director at Cosmic Nutracos Solutions Pvt Ltd, the parent company of Skinella in a statement said, “Skinella has successfully emerged as a strong brand and has been growing since its inception. Given its growth trajectory, we believed that this would be the right time to launch an e-commerce website. The digital platforms that we are collaborating with possess immense potential. Our offerings are aligned with their core propositions, and with this partnership, we plan to reach the target audiences digitally.”

“The move will further drive Skinella’s expansion in the robust e-commerce ecosystem. Having received a positive response for our products from the market, I am hopeful that we will be able to serve our customers better with our website launch and the recent tie-ups,” she added.

Dolly Kumar, founder of Cosmic Nutracos launched Skinella as a subsidiary in 2017 following three years of research. The brand’s target audience is girls and young women aged between 15 and 25 years old.