Skincare brand Just Herbs steps into beauty tools with new launch

By

Isabelle Crossley

Published
Feb 2, 2022

Natural skincare brand Just Herbs has stepped into beauty tools with its latest launch, a ‘Kansha Gua Sha’ tool designed to improve the skin through its Ayurvedic properties.   

Just Herbs’ latest launch sees the brand enter the fast-growing beauty tools space. The tool is made from Kansha, a metal with Ayurvedic properties, which is designed to balance the skin’s pH level, delay signs of ageing, soothe inflammation, and revitalise the skin, the brand announced on Facebook. 
 
The brand has released a series of video tutorials on its Facebook page to show how to use the tool and explain its potential benefits with daily use. The Gua Sha tool retails from Just Herbs’ dedicated e-commerce store, alongside a range of oils designed to be used alongside the tool, and on multi-brand beauty platform Nykaa. 

In 2021, fast-moving consumer goods major Marico Limited acquired a 60% stake in Just Herbs’ parent company Apcos Naturals Private Limited for an undisclosed amount. Marico is in the process of acquiring the equity stake over a period two years through primary infusion and secondary buyouts. The investment will be used for both online and offline expansion. 
 
Arush Chopra founded Just Herbs in 2013 as a natural beauty brand which was created using Chopra’s mother Neena Chopra’s knowledge and application of Ayurveda. The brand develops its products based on crowd-sourced consumer feedback, according to its website.