Skincare brand Joy names Kriti Sanon as its brand ambassador

By

Maverick Martins

Published
Nov 5, 2019

Skincare brand Joy has signed Bollywood actress Kriti Sanon as its new brand ambassador. The actress will endorse Joy’s winter care product ‘Honey Almond’ lotion.
 

The company will soon be launching an integrated marketing campaign featuring the actress which also includes a new television commercial.
 
With the association, Rsh Global, the company which owns the personal care brand Joy, is hoping for strong sales of its products during the winter season.

Speaking about this association Sunil Agarwal, Chairman, RSH Global said, “Winters are extremely important for any personal care company and we’re no different and Honey & Almond body lotion is our flagship product. It was a well thought out move to get Kriti Sanon on board and we are confident that this partnership would be mutually beneficial to the brand as well as the endorser.”
 
Actress Kriti Sanon added, “I am extremely thrilled to come on board with Joy’s Honey & Almond body lotion. Honey and almonds are traditional ingredients for nourishment and the campaign talks about the benefits of these two ingredients in a straightforward yet interesting way which the consumers will get to see in the television commercial.”
 
Rsh Global is based in Kolkata and retails across the country through its strong distribution network. The company manufactures and sells skin creams, body lotions, sun care, face washes, face packs, scrub cleansers, treatment kits, lip care, shampoos and more all under the brand name ‘Joy’.