SkinKraft expands skincare portfolio with over 20 new products

By

Isabelle Crossley

Published
Oct 6, 2021

SkinKraft has increased its focus on skincare and expanded its product portfolio with the launch of 20 new items including toners, cleansers, and moisturisers among others.

SkinKraft new product range is designed to boost its personalised programme of skincare solutions and deepen its penetration into the skincare market. The new products are all natural and designed to tackle common skin concerns, the brand announced in a press release. 
 
The new range features six cleansers with ingredients including neem leaf extract and papaya leaf extract among others and four toners with ingredients including tea tree and cucumber. Five new moisturisers, three night creams, and a range of facial serums complete the new range of products. 

Prices in the new product line range from Rs 699 ($9.35) to Rs 899. The new products have launched on a number of multi-brand e-commerce marketplaces including Amazon, Myntra, Tata Cliq, and Flipkart.
 
SkinKraft describes itself as “India’s first AI-driven dermatologically approved beauty brand,” and is paraben free, animal cruelty free, and has a “clean beauty practice”.  Since its inception, the brand has continued to expand its product offerings and entered the men’s grooming segment in August 2020 with a customisable range including facial cleansers.