Skechers partners with Ananya Panday for new campaign

By

Isabelle Crossley

Published
Apr 12, 2023

Footwear brand Skechers has cast Bollywood actor and Skechers brand ambassador Ananya Panday in its new television campaign for the ‘Skechers Go Walk’ collection. Panday promotes walking as a form of exercise in the campaign and showcases Skechers’ latest designs. 

“Since her first campaign in 2020, Ananya has been an incredible ambassador for our brand- helping us connect our styles and technologies with consumers across India,” said Skechers South Asia Private Limited’s CEO Rahul Vira in a press release on April 12. “We are thrilled to have her star in our newest Go Walk campaign, which is not only a significant part of our product portfolio but also marks an important performance milestone in our brand’s history. At Skechers India, we are committed to providing our customers with the best possible products and experiences, and the Go Walk collection is no exception.”
 
The commercial launches the latest styles in Skechers’ Go Walk range, which include the ‘Go Walk Speed Walker’ and ‘Go Walk Distance Walker’, which are designed to increase comfort while walking. The short film shows Panday navigating a busy Indian city and choosing to walk to her destination rather than wait for transportation. Wearing sneakers from the new range, Panday presents walking as a healthy, practical, and fun activity. 

“Walking is one of the simplest, most effective ways to stay fit and healthy- it’s already part of our daily lives, and adding steps to our routine is an easy way to stay active,” said Panday. “I’m proud to take part in this growing movement towards popularising walking in India and show millions the incredible Skechers comfort innovations that make it more fun than ever.”