Skechers partners with actor Siddhant Chaturvedi to launch ‘Street Ready’ collection
Footwear brand Skechers has partnered with Bollywood actor Siddhant Chaturvedi to launch its new ‘Street ready’ collection, targeted at the fashion-conscious youth in the country.
The brand will launch a campaign featuring the actor to promote its new collection with a digital film across platforms. The core message of the campaign will be ‘My style is my pehchaan (identity)’.
Commenting on the launch of the collection, Rahul Vira, CEO of Skechers South Asia, in a statement said: “This collection is sure to enthuse the youth with its fashionable designs and exciting range. Siddhant Chaturvedi’s vibrant and youthful personality perfectly exemplifies the boldness and energy of this collection.”
Siddhant Chaturvedi added: “Street Ready to me is the embodiment of a young and energetic India looking to break away from the old stereotypes associated with men and establishes an ideal representation of who the modern-day man actually is. I truly believe this collection will have something for everyone on any occasion.”
Skechers launched in the Indian market in 2012 and currently sells through its retail outlets nationwide and online with its website and leading e-commerce platforms.
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