Skechers names Kriti Sanon as brand ambassador
Footwear and lifestyle brand Skechers has appointed acttor Kriti Sanon as its new brand ambassador for the Indian market.
Sanon will endorse the brand’s fashion and lifestyle categories and feature in the Skechers Street campaign to promote the brand’s new line of streetwear sneakers.
Commenting on this association, Rahul Vira, CEO of Skechers South Asia in a statement said, “Skechers began operating in India sighting a huge potential in the footwear market ten years ago. Kriti is a fashion icon for young consumers, and her influence paired with Skechers’ aim to increase awareness about fashion without compromising on comfort, makes this association organic and effortless. With Kriti being the face of Skechers for the fashion and lifestyle category, we aim to widen our brand appeal and increase our reach throughout India.”
Kriti Sanon added, “Fashion, comfort and fitness go hand in hand for me. My sense of style is an extension of my personality and as a big sneaker enthusiast, I am really thrilled to be associated with Skechers, a brand that I genuinely love. I am all set to start this exciting journey with Skechers and I can’t wait to share the cool campaign with all my fans.”
Skechers entered the Indian market in 2012 and sells its products through retail outlets, website, and e-commerce platforms.
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