Skechers files case against Flipkart for selling fake products
E-commerce firm Flipkart is in troubled waters as California-based footwear company Skechers has filed a case against Flipkart and its sellers for selling counterfeit Skechers products on its platform.
The athletic footwear brand has taken the Indian e-commerce giant Flipkart and its four sellers Retail Net, Tech Connect, Unichem Logistics and Marco Wagon to Delhi High Court after fake Skechers merchandise was recovered from the warehouses of these sellers post raids conducted by the authorities.
Around 15,000 pairs of fake Skechers shoes were recovered in the raids which were being sold by Flipkart on its platform as Skechers.
“Flipkart is an online marketplace that helps sellers connect with customers across the country. We only act as an intermediary. We conduct our business with the highest standards of integrity and are fully compliant with all rules of the land. We cannot comment on the current issue as it is sub judice,” a company spokesperson told ET.
Counterfeit products have been plaguing the Indian market for a long time now and seem to have found their way online too despite claims by e-commerce firms of scrutiny and checks on their sellers. With e-commerce firms expanding its seller base to gain market superiority it is the consumers and brands that seem to been suffering by getting a raw deal in the bargain.
Even though online sales contribute significantly with around 10 to 15 percent to overall revenue of foreign brands, many firms are looking to set up their own portals and expand their base in India.
Skechers is no exception and plans to launch its portal early next year, taking its store count to 500 stores by 2020 from the current 113 stores.
Skechers India has set its sights on becoming a 1,000 crore rupee brand (approximately $150 million) by 2020 and on reaching 500 crore revenue (approximately $75 million) by the end of December this year.
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