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Published
Apr 28, 2021
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Skagen launches its 'Aaren Naturals’ collection in India

Published
Apr 28, 2021

Fossil Groups’ Danish lifestyle brand Skagen has launched its environmentally sustainable watches ‘Aaren Naturals’ in the Indian market as part of its Earth Month celebrations.
 

Skagen launches its ‘Aaren Naturals’ collection in India - Skagen


‘Aaren Naturals’ is part of the company’s pro-planet collection and claims that each timepiece’s case, and strap feature pro-planet materials made with recycled content and leather alternatives.
 
Commenting on the launch, Johnson Verghese, managing director at Fossil India, in a statement said: “Sustainability in business has always been an industry need, one that is gaining significance now more than ever. We are delighted to introduce the very essence of Denmark through the Aaren Naturals collection, for Indian consumers.”

“The eco-friendly measures we are adopting will ensure we make environmentally responsible strides in fashion. Our aim is to create a lasting impact with our materials and processes through pro-planet change to build a cleaner future,” he added.
 
The Aaren Naturals watches are available in both 36 mm as well as 40 mm case sizes and have been priced at Rs 9,495 ($130). The collection will be available at all Skagen stores, Skagen kiosks and other online and offline partners across the country.

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