Size India will be rolled out soon: Smriti Irani
India will soon get its own, tailored size chart for apparel following a comprehensive study, announced the Minister for Textiles Smriti Irani at the recent Vibrant Gujarat Global Summit.
"In the apparel export segment, one of the biggest challenge is that the UK has its size, the US has its size, and Europe has its size of measurement. But, India does not have it," said Irani at the summit, in Gandhinagar, as reported by the Press Trust of India.
Irani addressed the “Textile Conclave” that ran as part of Vibrant Gujarat.
"I hereby present the central government's resolve that 'Size India' project will soon be rolled out for the entire country, the first-of-its-kind project in the Indian history," Irani said.
In order to create a size chart for India, a study will first be undertaken to find out how to create a country-specific size chart. Irani reported at the conclave that the Union Government has allotted over Rs 1,800 crore ($270.6 million) over the past 4.5 years to Gujarat’ textile industry. On top of this sum, an additional Rs 30,000 crore has been invested by the government in the sector as part of the government’s drive ton increase domestic textile production.
Irani stated that the upcoming survey and size chart will strengthen India’s textile and fashion industry.
"Our country has a capacity to cater to huge demands, both domestic and overseas. But, never before in the history of our country was a study done to ascertain the strength and the magnitude of our domestic market," said Irani.
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