Siyaram’s partners with Aparshakti Khurana for new campaign

By

Isabelle Crossley

Published
Mar 31, 2023

Textiles brand Siyaram’s has launched its first ever influencer-led marketing campaign in partnership with actor Aparshakti Khurana. The campaign includes a brand film and is designed to engage youth across India.

“Siyaram’s is not a new brand for my closet, it has been my partner for multiple events and celebrations before,” said Khurana in a press release on March 31. “Collaborating with the brand for its first-ever influencer-led campaign was a great pleasure. It is a delight to see Indian-origin brands like Siyaram’s marking their presence felt global and excelling in the fashion industry with utmost dedication.”
 
In the campaign, Khurana wears a selection of Siyaram’s formal wear as he gets ready for a wedding. The brand specialises in suiting fabrics and caters to a range of ages but is particularly focusing on its younger customers with this campaign concept. 

“Curiosity marketing has the potential to entice untapped audience segments in today's world,” said Siyaram Silk Mills Limited’s  general marketing manager Prashant Awasthi. “Similarly, our intent with this influencer-led campaign was to tap into the younger segment of our TG and persuade customers to learn more about our range and offerings. With this campaign, we aim to convey our message to the youth, by roping in Aparshakti Khurana as his synergy blends well with our brand. With this inquisitive marketing approach, we were able to launch the campaign in style and with an interesting angle.”