Six:02 launches campaign with actress Bella Thorne
Foot Locker Inc.'s Six:02 has launched a digital campaign surrounding its new Thank You Haters and It's Your Time campaign and collection, featuring actress Bella Thorne.
Six:02 is the women's athleisure spinoff of Foot Locker Inc.'s family of brands. It launched in 2012 and focuses on both workout and athletic-inspired looks for night. Thank You Haters and It's Your Time is a campaign and exclusive product line focused on overcoming adversity and believing in oneself.
"We loved the 'Thank You' message. We think young women everywhere need to be reminded that criticism isn't the end of you," said Kirta Carroll, Vice President Six:02 Marketing.
The digital campaign for Thank You will launch on YouTube as well as on Six:02's social media channels.
Bella Thorne said of the partnership, "for all too many of us, haters are a fact of life, so I strive to turn my haters into motivators. Because at the end of the day, I would be here without them, but it wouldn't be so much fun."
The exclusive Thank You Haters product line includes T-shirts and hats that have been curated with Six:02's It's Your Time collection.
Six:02 is donating a portion of the proceeds to Step Up, an organization designed to empower girls from under-resourced communities to break out of their existing mindset and pursue college and careers.
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