Singhania's opens second store in Hyderabad
Textile business Singhania's has opened its second store to date in Hyderabad, in the city’s Jubilee Hills area. The new store features textiles from across the country, as well as unstitched and readymade garments.
Singhania’s new brick-and-mortar outlet houses its extensive collection of textiles including silk ikat, organza, hand-painted silks, block-printed cottons, Banarasis, and Kanchi silks, among others. The store also has a dedicated bridal space featuring lehengas, unstitched suits, and other ready-to-wear pieces.
The store’s walls are decorated with revived decorative weaves to showcase the brand’s textile heritage. The store opens in addition to the brand’s first Hyderabad store which opened in the city’s Banjara Hills area in 2004.
“It’s so special these days to actually receive a personalised experience; be it at a shop or through digital channels,” said Singhania’s head Sailesh Singhania, Telangana Today reported.
“It’s rare. We boast of our special design and style team who are well-versed with ancient sensibilities in the modern scenario. You can step into the store and get one-of-its-kind designs, just for you. An out-of-the-world experience is what we promise you. We are old-fashioned and we offer services exactly how we did 150 years ago. It’s thrilling to see something stay forever, and still stay the same.”
Singhania's was first established as the sole textile distributor to the Nizam’s throne. The business then transitioned from being a textile manufacturer and wholesaler to a retailer in 1999.
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