Simpli Namdhari's opens first flagship store in Hyderabad

By

Isabelle Crossley

Published
Mar 21, 2023

Fast moving consumer goods retailer Simpli Namdhari's has opened its first flagship store in Hyderabad. The new 11,000 square foot store is located in the city’s Banjara Hills district. 

Simpli Namdhari's new Hyderabad store marks the business’ move towards expanding from the local to the national retail market, Simpli Namdhari's announced in a press release on March 20. The store houses its full, multi-brand selection of products ranging from personal care and cosmetics to vegetarian groceries and home goods.

“With the launch of our flagship store in Hyderabad, Namdhari’s plans to bring the seed-to-plate  concept to the city,” said Namdhari’s Group CEO Gurmukh Roopra in a press release. “The brand has a rich legacy of over 30 years and is well-known in the agribusiness space. It is this experience and expertise that we have harnessed into all our businesses. Majority of  the vegetables and fruits we sell are produced within our control using both traditional and high-tech agricultural practices to ensure we offer safe-for-consumption and residue-free products. We want to  focus on building our portfolio of differentiated products, bring our fresh produce to the city and offer  quality experiences that keep our customers coming back for more. We want to grow from being a  regional brand to a national one and the Hyderabad market is an important part of this growth  strategy.”

Simpli Namdhari's works with farmers at the grassroots level to bring products to its stores and oversees every touchpoint to ensure quality. The new store is dedicated into segments for its different product ranges and has a segment for beauty products. The store also features a ‘Simpli Good Food’ café where shoppers can sit and eat. 
 
The business plans to open between three and five more stores in Hyderabad by the end of 2024. In the coming 24 months, Namdhari’s Group expects to generate between Rs 30 crore and Rs 50 crore in revenue, fuelled by its continued expansion.