Simple skincare launches in India with Nykaa
today Jan 10, 2019
The e-commerce beauty platform Nykaa sent a team to London, UK, to launch the British skincare brand Simple in India.
Nykaa announced on its social media, “*shouts from the roof* Simple Skincare is HERE!” The British brand held a launch event in London on January 8 to showcase the brand’s range of chemical free skincare and launch it in the Indian market.
The launch event included meetings between the Simple and Nykaa teams, an “Insta Factory” photoshoot set up, and presentation on the brand’s ethos. Products including moisturiser, facial cleansing wipes, face wash, and makeup remover were passed around a selection of the brand’s product range has now become available to Indian shoppers on Nykaa’s e-commerce platform.
Simple products are designed for sensitive skin and are free from artificial perfumes, harsh chemicals, and colours. Some of the products that Nykaa has launched include a “Micellar Cleansing Water”, priced at Rs 375 ($5.32), and “Hydrating Light Moisturiser” priced at Rs 385.
Simple Skincare was launched in 1960 and has become a subsidiary of the Unilever business. The brand has chosen to launch in India with Nykaa which, since its launch in 2012, has brought a number of international brands to India. Nykaa, founded by Falguni Nayar, is expanding from its online roots and is currently pursuing an omni-channel strategy by opening brick-and-mortar retail outlets across India.
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