Sidharth Malhotra new brand ambassador for Pepe Jeans

By

Isabelle Crossley

Published
Mar 9, 2018

The Bollywood actor Sidharth Malhotra has been signed as the new brand ambassador for and face of the denim brand Pepe Jeans.

Sidharth Malhotra stars in the Pepe Jeans spring/ summer India campaign, “#MadeToCreate”, which launched officially on March 6. The launch of the new Pepe Jeans collection and of Malhotra’s first campaign for the brand saw Malhotra meet a host of fans, pose in the new collection, and speak about the brand. At the event, Malhotra described Pepe Jeans as a “cool and iconic casual wear brand” and expressed his joy at being named as the new brand ambassador.

Kavindra Mishra, the Managing Director of Pepe Jeans India, also took the opportunity to explain that it was Malhotra’s youthful appeal, popularity, and persona that made him the clear choice for brand ambassador. Mishra also said that, as Malhotra had previously been seen in Pepe Jeans and was a fan of the brand, the choice made sense.

Pepe Jeans entered India back in 1989. Last autumn, the brand unveiled its plan to open 20 flagship stores by the end of this financial year and to total 50 in the coming years and is currently in the process of doing so. The brand also retails online through all major e-commerce platforms including Flipkart, Myntra, and Jabong.