Shyamal & Bhumika open first flagship store in Hyderabad
Shyamal & Bhumika opened its first Hyderabad flagship store this week in the city’s Banjara Hills district. The store measures over 5,000 square feet and houses the brand’s new festive collection.
Shyamal & Bhumika’s new flagship store opened in Hyderabad with a design inspired by the havelis of Ahmedabad. The store joins the brands three other flagship stores in Mumbai, New Delhi, and Ahmedabad.
The brand announced the store opening on Facebook. Actress Samantha Akkineni modelled a champagne floral blouse and dupatta at the store opening paired with a botanical-inspired green lehenga and the brand shared promotional images of the same across its social media.
The entrance to the store showcases the brand’s new festive men’s and women’s ready-to-wear collection. Collections that feature in the store include “Memoirs of a Maharani” and “The Renaissance Muse”. Carved wood, gold, and dim lighting, make the space at once regal and mysterious.
“The city is rich in culture and heritage, and people value handcraft which is synonymous with our brand,” the brand’s co-founder Shyamal Shodhan told Vogue India. “Our store is located in Banjara Hills, which serves as Hyderabad's leading luxury and lifestyle space. The market is also accessible to other cities in the south, making it one of the prime locations.”
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