Published
Dec 17, 2019
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Shyamal and Bhumika hold Hyderabad designer meet

Published
Dec 17, 2019

Design duo, Shyamal and Bhumika Shodhan, held a meet-the-designer event at their eponymous brand’s Hyderabad flagship store to discuss their brand journey and interact with fans.

An ensemble from Shyamal and Bhumika’s latest traditional wear collection - Shyamal and Bhumika- Facebook


On December 12, Shyamal and Bhumika Shodhan met with fans at their newest flagship store, the brand announced on Facebook. The designers also promoted their latest collection 'The Renaissance Muse', which features rich hues and intricately embellished traditional wear. The Hyderabad flagship store opened at the end of September this year in the city’s luxury Banjara Hills district.

“When we started working on Amdavadi zari, Bhumika sourced the original saris, that were decades old, from our family and friends to study the motifs and we recreated those on a special jacquard loom,” the designers told Vogue India, in a recent interview about their continued work to revive the Amdavadi zari tradition.

“Apart from these, we also get exclusive zari threads, custom made for us in Surat. These threads are very similar to the ones used in the original saris from the early 1900s. The Shyamal & Bhumika Amdavadi sari infused all of its old-world charm while being lighter and more wearable.”

The Amdavadi zari has become a signature of the brand which has sparked a revival of the craft.

“The demand for the zari weaving technique increased tremendously,” said the designers. A number of these sarees are on display in the brand’s Hyderabad store. 

Shyamal and Bhumika Shodhan founded their eponymous brand in 2003 and made their Lakme Fashion Week debut in 2006. The brand currently has flagship stores in Ahmedabad, New Delhi, Hyderabad, and Mumbai and is known for its bridal and occasion wear.   

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