Shripad Nadkarni invests in men’s innerwear brand XYXX
Men’s innerwear brand XYXX has managed to get marketing expert Shripad Nadkarni onboard as an investor and mentor to help sharpen and drive its growth in the country.
XYXX had recently moved its headquarters to Mumbai and appointed former Shoppers Stop managing director, Govind Shrikhande, to its marketing team.
Commenting on Nadkarni’s appointment to the team, Yogesh Kabra, founder of XYXX, in a statement said: “Shripad is a force to reckon with in marketing and brand building so it is our honour and pleasure to have him in our corner. He is known for his fearless experiments with the brands he is affiliated with and we are excited to have him help build brand XYXX.”
Nadkarni, on partnering with XYXX, added: “Yogesh and team are building a sound and scalable business and brand. My goal is to help build a disruptive and memorable brand narrative while accelerating business growth.”
XYXX retails a range of men’s innerwear including trunks, briefs, boxers, jockstraps, vests, pyjamas, and t-shirts. The brand retails from its dedicated e-commerce store, as well as a range of multi-brand online and offline stores and is currently focusing its retail expansion across Rajasthan, Gujarat, Maharashtra, Madhya Pradesh, Goa, Chhattisgarh, Punjab, and Delhi.
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