Shopsy launches campaign with Sara Ali Khan

By

Maverick Martins

Published
Mar 4, 2022

Flipkart’s social commerce platform Shopsy has launched a new campaign ‘It happens only on Shopsy’ with Bollywood star Sara Ali Khan.

With this campaign, Shopsy aims to reach the masses specifically in tier 2 and beyond cities across the country. The campaign highlights the brand's value proposition as a hyper value platform with low prices.

Commenting on the campaign, Prakash Sikaria, senior vice president growth and monetization at Flipkart in a statement said, “Our priority with Shopsy since inception, has been to pay close attention to our customers’ nuanced needs and provide them with best offerings leveraging Flipkart’s established delivery networks, infrastructure and technology. This campaign is yet another step towards establishing Shopsy as a one-stop destination that caters to customers’ various needs while committing to deliver value.”

Sara Ali Khan added, “I am thrilled to be a part of this campaign for Shopsy by Flipkart. I personally love to shop and can relate to the excitement of getting a good value deal. The youth of India are looking for accessible, trustworthy, and simple e-commerce solutions and Shopsy is the ultimate destination for every value shopper.”

Flipkart launched Shopsy in July, 2021 as a social commerce platform which connects consumers to products through resellers which also gives resellers a platform on which to earn money through sales. Shopsy focuses on products in the value segment of the market and categories include fashion, beauty, and electronics, among others.