Shopsy launches campaign with Sara Ali Khan

By

Maverick Martins

Published
Mar 1, 2023

Flipkart-owned value e-commerce platform Shopsy has launched a new campaign titled ‘Aaj Shopsy Kiya Kya’ with actor Sara Ali Khan as its brand ambassador.

The campaign will highlight Shopsy’s affordable pricing and the expansive product range across multiple categories.

With its association with the actor, Shopsy aims to bolster its positioning as a value-driven shopping destination for the consumers in India.

Commenting on the campaign, Adarsh Menon, head new businesses at Flipkart in a statement said, “Leveraging our deep understanding of our customers’ needs, ‘Aaj Shopsy Kiya Kya’ campaign is a recreation of a real-life scenario where the families of Shopsy’s customers are astounded to learn about the kind of vast selection in multiple product categories and low prices of the products available on the platform.”

Sara Ali Khan added, “I am delighted to partner with Shopsy again, and to bring them closer to their vision of providing a value-shopping experience to the Indian customer, through an engaging and relatable TVC. The  ‘Aaj Shopsy Kiya Kya?’ campaign hits all the right notes by incorporating everyday conversations that resonate with Indian families.”

Positioned in the hyper-value segment of the market, Shopsy currently features over 150 million products spanning over 800 categories.