Shoppers Stop partners with Earthi for skincare offering

By

Isabelle Crossley

Published
Jan 27, 2023

Shoppers Stop has partnered with Kerala-based Ayurvedic brand Earthi to expand its skincare offering. Through the partnership, the multi-brand fashion, beauty, and lifestyle retailer will exclusively retail Earthi’s product portfolio.

“Earthi is a perfect complement to Shoppers Stop’s diverse beauty brand assortment,” said Shoppers Stop’s customer care associate and president of beauty Biju Kassim in a press release on January 27. “Our partnership with Earthi will make a significant contribution to our aim of pioneering beauty by bringing to our customers the best in advanced Ayurvedic skincare solutions. We are in tune with what our customers are looking for and that includes expanding our extensive premium beauty portfolio to bring curated Ayurvedic and natural brand propositions to them. We look forward to scaling our collaboration with Earthi and bringing more exciting initiatives to our discerning customers with high expectations.”
 
Earthi’s range of products now available at Shoppers Stop includes what the brand describes as, “the world’s first Kumkumadi Oil face sheet mask,” as well as a range of serums, creams, lotions, and conditioners. The range is priced from Rs 299 to Rs 3,000 and has launched in all Shoppers Stop stores across India. 

“Our exclusive collaboration with Shoppers Stop represents another step forward to bring the best that Ayurveda has to offer to the Indian consumers,” said Earthi’s founder and director Sandhya Vimal. “We have been thrilled by the response to the brand so far and are excited to deliver an unparalleled product and customer experience with a partner like Shoppers Stop. We look forward to bring our beauty expertise in Ayurveda to life through their pan-India presence, omni channel approach and proven experience in departmental store retail and specialised beauty format retail which makes them an ideal partner for us.”