Shoppers Stop opens first store in Rourkela, Odisha

By

Isabelle Crossley

Published
Feb 23, 2023

Shoppers Stop has opened its first brick-and-mortar store in Rourkela, Odisha. The multi-brand fashion and beauty retailer’s new store is located within the city’s Plutone Mall.  

“We are optimistic that our first Shoppers Stop store in Rourkela will enhance our retail offering to the city's fashion-forward residents,” said Shoppers Stop’s customer care associate, managing director, and CEO Venu Nair in a press release on February 23. “Our retail stores are a natural extension of our brand, design quality, and innovation. We curate the product offerings at the store based on consumer preferences in the area, as part of a hyperlocal customer engagement strategy. We have made considerable progress in delivering convenience to our consumers over the years by providing a personalised and service-backed purchasing experience. By increasing our brand's presence and market share in the region, we hope to further reinforce the high customer loyalty and brand recall we have in markets across the country.”
 
Rourkela is Odisha’s third-largest urban agglomeration and the new Shoppers Stop store is designed to cater to rising demand in the area for branded fashion and beauty products. The store offers access to the ‘Personal Shoppers Lounge’ where visitors are given styling advice. The business’ ‘Personal Shoppers’ team is also on hand to give fit and sizing assistance. 

“At Shoppers Stop, the vibe is upbeat, and we are really excited about our expansion plans,” said Nair. “To suit our clients' demands, we will continue to expand our product line. With the launch of its new location, Shoppers Stop has reiterated its commitment to providing consumers with an amazing experience. So, don't forget to shop at the brand-new Shoppers Stop store.”
 
Clothing brands which feature in the new store include Jack and Jones, Levis, Celio, Rare Rabbit, And, Vero Moda, and Adidas among others. Beauty brands including L’Oreal, Maybelline, Sugar, Chambor, My Glamm, and Colorbar also feature with dedicated spaces.