Shoppers Stop names Sanya Malhotra as brand ambassador
Leading fashion lifestyle retailer Shoppers Stop has named Bollywood actor Sanya Malhotra as brand ambassador to endorse its private label brands.
With this association, Shoppers Stop’s aims to strengthen engagement with women shoppers and build its private label portfolio.
The company expects the actor’s popularity to help expand its customer base across various geographies for its existing private label brands in the country.
Commenting on the association, Venu Nair, managing director CEO at Shoppers Stop in a statement said, “Private brands continue to be a strategic pillar for Shoppers Stop. We maintain significant emphasis on increasing our Private Brands share. We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”
Sanya Malhotra added, “The endeavor of my first ever association with Shoppers Stop for its private brands, is to authentically connect with my fans with the style that I believe in. I am super excited to partner with Shoppers Stop. This is a brand I have grown with and loved. I’m happy associating with them for their private labels. I look forward to showcasing their best collection for the year.”
Shoppers Stop stores retail over 500 international, national brands such as MAC Cosmetics, Veromoda, Cover Story, Only, along with exclusive brands like Kashish, Life, Fratini, and Arcelia, among many others.
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