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Shoppers Stop launches private labels and exclusive brands, continues to grow premium brand selection

Published
today Nov 28, 2019
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Multi-brand fashion, beauty, and lifestyle retailer Shoppers Stop has launched a number of exclusive brands and private labels this season and is continuing to grow its premium fashion segment following customer feedback. 

Shoppers Stop’s new line Back to Earth in its ongoing promotional sale - Shoppers Stop- Facebook


This season, Shoppers Stop launched the women’s sustainable ethnic wear brand Back to Earth, which retails kurtas, separates, and accessories. The retailer also tied up with Jones New York to retail women’s western wear and with French Connection for menswear. Shoppers Stop has also launched the line Glam with Disha Patani as a celebrity endorsement. 

“We have opened in Gurgaon earlier in October and we have plans to open two more stores in December and another one in November,” Shoppers Stop’s managing director and CEO Rajiv Suri told ET Now in an interview. “Basically, as a strategy, we are accelerating our growth based on consumer feedback on wanting higher quality products and better shopping environment to reflect global standards. We are finding a very good reaction from our customers.”

The brand aims to open around 50 stores in India and continue to renovate and improve customer experience in its existing stores driven by technology. Shoppers Stop has allotted around half of its capital expenditures for improving facilities in current stores and around half for opening new establishments with around Rs 200 crore ($30 million) earmarked for expenditures this year, according to Suri. 

The brand has also decided to split its stores into two categories, one to focus on premium brands and one to cater to a younger audience, with store location deciding which type of store the brand will create. “These will be our next generation of stores, completely consumer focussed and completely meant for the catchment area that they will be opening in,” said Suri.

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