Shoppers Stop launches plus-size fashion brand ‘U R You’
Multi-brand fashion beauty retailer Shoppers Stop has launched a new plus-size fashion brand for men and women ‘U R You’.
With the addition of the new brand, Shoppers Stop has strengthened its private label portfolio and expects the new brand to further fuel its growth in the Indian fashion market.
U R You will have ethnic, casual, and formal fashion with sizes from 2 XL to 7 XL.
Commenting on the launch, Venu Nair, managing director CEO at Shoppers Stop Ltd in a statement said, “Launch of ‘U R You’ is not only in line with private brands being the strategic pillar of growth, but also our purpose of inspiring our customers to look good and feel confident by fulfilling their lifestyle choices.”
“There are very few brands that offer trendy fashion with larger sizes. U R You is set to fill this void with a stylish, affordable fashion collection,” he added.
The newly launched plus size fashion brand U R You will be available at select Shopper Stop stores and its e-commerce store.
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