Shoppers Stop launches celebrity brand ‘Glam’ by Disha Patani
today Oct 17, 2019
Multi-brand fashion retailer Shoppers Stop has strengthened its brand portfolio with the addition of celebrity brand Glam by Disha Patani.
The brand was launched along with the Shoppers Stop's 85th store in the country. The new store is located at Gurugram and spread over an area of 50,000 sq ft.
With the launch of its new celebrity brand, Shopper Shop is looking to tap the young consumer base and banking on the popularity of the actress to drive sales.
Commenting on the launch, Rajiv Suri CEO of Shoppers Stop in a statement said; “We're delighted to launch yet another exclusive celebrity brand - Disha Patani by Glam. The Disha Patani line is trendy and casual with a cool girl aesthetic catering to the self-made young women who aspire to create a mark in the world, on their terms.”
Talking about the brand, actress Disha Patani said, "I am very excited to partner with Shoppers Stop and Glam to launch a collection that will be a true representation of who I am. Shoppers Stop is the go-to destination for fashion and beauty and I can't wait for my fans from all over the county to wear the collection."
For the financial year 2018-19, Shoppers Stop had reported a net profit of Rs 79 crore ($11.4 million) with revenue of Rs 3,499 crore.
Shoppers Stop is focusing on private labels to improve its margins and plans expansion into tier 2, 3 cities in India to drive the next phase of growth.
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