Shoppers Stop launches campaign with actor Sanya Malhotra for its private label ‘Kashish’
Multi-brand retail business Shoppers Stop has launched a new campaign featuring actor Sanya Malhotra to promote its ethnic wear private label ‘Kashish’.
The campaign titled ‘Har Jashn Mein Kashish’ with Sanya Malhotra will showcase the latest collections from the brand.
With this campaign, Shoppers Stop aims to enhance the visibility of its private label brand and expects the popularity of the actor to boost sales during the upcoming festive season.
Commenting on the campaign, Shwetal Basu, chief marketing officer at Shoppers Stop in a statement said, “Shoppers Stop’s private brand, Kashish interprets tradition with a modern attitude to create an effortless contemporary look. Sanya’s cheerful and vibrant personality of a young modern Indian girl, who loves to celebrate every occasion in a modern way, connects with the persona of the Kashish girl.
“Sanya’s playful personality, that brings cheer to every occasion in style is the core of the campaign. Our film, ‘Har Jashn Mein Kashish’ tries to fuse the values of brand Kashish with Sanya’s persona,” Basu added.
Shoppers Stop stores retail over 500 international, national brands such as MAC Cosmetics, Vero Moda, Cover Story, Only, among others. Its other exclusive brands include Life, Fratini, and Arcelia.
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