Shoppers Stop to launch Rs 60 crore omni-channel project by 2017

By

Maverick Martins

Published
Mar 20, 2017

Lifestyle retail chain Shoppers Stop is planning to roll out its Rs 60 crore omni-channel project by 2017, said Marketing Head Anuradha Bose.

"The first phase is already in place and the next phase is expected to be completed by September. It will be gradually rolled out and is expected to be completed this year, Shoppers Stop Customer Care Associate & head marketing Anuradha Bose told a news agency.

Customer service, inventory and order delivery management modules implementation are underway, she added.

Omni-channel refers to retailing by leveraging online and offline channels. For example, a customer may buy online but takes delivery from a preffered retail store or vice-versa he selects a merchandise offline but asks store to deliver.

Bose remained optimistic about growth in FY17 despite demonetisation effect and agitations in certain markets.
 
"We are expecting growth," she said declining to divulge further details on topline and profitability.