Shopg banks on tier 2, 3 cities for growth

By

Maverick Martins

Published
May 13, 2021

E-commerce start-up Shopg is banking on tier 2 and tier 3 cities for growth in the Indian market and plans to strengthen its customer base in these cities to around 1.5 million by the financial year 2022.
 

Shopg expects the popularity of its D2C-owned brand ‘Ohayo Natural’ coupled with its affordable pricing to help it in its customer acquisition goal. The brand claims that it has witnessed a 100 percent month-on-month consumer base growth since its launch in December 2020.
 
Commenting on its expansion plan, Abhishek Mishra, co-founder at Shopg, in a statement said: “D2C products currently in the market are meant for urban consumers and often sold at much higher price points. However, consumers in tier 2 and 3 locations also aspire for quality items at affordable prices but natural products at high rates have been beyond the reach of these customers, given their limited means. Therefore, Shopg will be providing natural, chemical-free and affordable skincare products via its social e-commerce platform to India’s remotest corners.”

Shopg retails a multi-brand selection of products including cosmetics, personal care goods, jewellery, kitchenware, and groceries, among others. Ankur Arora, Abhishek Mishra, Pranay Suwalka, and Yogesh Nehra founded the business in 2019 and have also begun to launch private-label brands including skincare brand, Ohayo Natural. Shopg plans to launch 10 more brands by 2025.