Shopclues launches Atmanirbhar store, adds 'Made in India' badges on products

By

Maverick Martins

Published
Jun 12, 2020

​E-commerce platform Shopclues has launched an ‘Atmanirbhar' store (which means 'self-reliant' in Hindi) to promote Indian products.

Shopclues has also added 'Made in India' badges on products that have been produced in the country across categories such as fashion, footwear, jewellery and watches, among others.
 
The initiative is to support the Indian Prime Minister’s ‘Vocal for Local’ message to the nation, urging Indians to be self-reliant and buy products that are domestically manufactured and sourced.

Commenting on the initiative, Sanjay Sethi, chief executive officer of Shopclues, in a statement said: “As part of the Atmanirbhar Bharat Abhiyaan, Shopclues has launched this new online store to promote and support domestically manufactured products. Our platform will not only encourage more indigenous brands to flourish and grow but also help to reopen of MSME sellers while we continue to work behind the scenes to ensure efficient operations of the marketplace post lockdown.
 
“The ‘Made in India’ badge on each local product will give distinct visibility to the product helping customers to easily identify and pick out these products,” Sethi added.
 
Shopclues currently has over 2,500 sellers falling under ‘Made in India’ initiative and over 1 lakh products in this section.

Some of the Indian brands on the platform include Digimate, Khadi, Pause, Clymb, Darkpyro, Ikall, Sukkhi, and Patanjali, among others.