ShopClues launches men's footwear brand Baton

By

Isabelle Crossley

Published
Nov 8, 2017

On November 7, the multi-brand online marketplace ShopClues launched their first private brand for men’s footwear named Baton.

Priced in the affordable section of the market, Baton carries a range of men’s shoes for both casual and formal occasions. The shoes are priced between 299 and 499 rupees and the target age group for the brand is 18 to 36 years.

Some of the shoe styles available include trainers, leather brogues, formal moccasins, flip flops, loafers, and sandals. All models are quality controlled as part of ShopClues’ Surety Programme and retail exclusively from ShopClues’ e-commerce site.

ShopClues was founded in 2011 and is based in Gurugram. The business is an Indian subsidiary of the American corporation Clues Network Inc. ShopClues e-commerce site currently has 100 million monthly visits, 28 million listed products, and over 600,000 merchants according to an official statement by the brand.