Shoexpress partners with Myntra to enter Indian market
Shoexpress, a fashion-forward footwear brand, offers a range of collections across formal and casual footwear for men, women, and kids. The brand has a strong presence in the Middle East and North Africa (MENA).
With its partnership with Myntra, Shoexpress is now looking to make inroads in the lucrative fashion market in India and sees huge growth potential.
Commenting on the association, Ayyappan Rajagopal, head of business at Myntra, in a statement said: “We believe, there is a significant overlap in the choices and preferences of shoppers of footwear on Myntra making it an ideal partnership. With Myntra’s popularity and reach, Shoexpress is on its way to creating a mark for itself in India.”
Iesmoenie Jakoet, chief operating officer of Shoexpress, added: “We are very excited to announce our partnership with Myntra. India is a very important market for us, and we see tremendous growth opportunities here as the customers are young and fashionable, which resonates very well with our brand offering.”
Landmark Group had entered the Indian market in 1999 and currently operates popular retail brands like Lifestyle, Max, Home Centre, Easy Buy and SPAR in the country.
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