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Published
Jun 14, 2019
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Shivan & Narresh collaborates with Koovs for first ever ready-to-wear collection

Published
Jun 14, 2019

Resort and swimwear brand Shivan & Narresh has collaborated with the online fashion retailer Koovs to create its first ever clothing collection which will launch for both men and women on June 20.

Shivan & Narresh have teamed up with Koovs to engage a younger audience - Shivan & Narresh- Facebook


After establishing a name for themselves in the Indian swimwear industry, design duo Shivan Bhatia and Narresh Kukreja have branched out into a clothing-only collection with Koovs. Shivan & Narresh’s first clothing collection, due to launch on Thursday, sees the brand speak to a younger audience with athleisure-inspired garments and bright prints.

The designers created four different prints specifically for the collection: Summer Night, Sweet Magnolia, Rose Magnolia, and Lush Vineyard. “These prints are served in diverse silhouettes such as bombers, tank tops, jackets and footwear like espadrilles,” Kukreja told Vogue India about the collection. “The line-up is divided 50:50 between menswear and womenswear, and we’ve worked on blurring the lines by keeping the offerings gender neutral—the jackets and bombers can be worn by women as much as men.”

Kukreja explained that the capsule will only be available for a short period of time. Items are also priced at a more affordable price point to appeal to a younger customer base. “The idea is to be disruptive, not only in terms of reaching out to a much wider and younger demographic, but also by delving into a set of different categories that we don’t usually work with, including streetwear and athleisure in addition to cocktail dressing,” said Kukreja. 
 

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