Shivan and Narresh to enter kidswear category
Designer duo Shivan Bhatiya and Narresh Kukreja are planning to enter the designer kidswear market in India by launching exclusive collections for the kids.
The designers had earlier collaborated with Little Tags to design a kidswear swim collection and now planning to go solo to tap the lucrative kidswear market in India.
"We have collaborated with Little Tags for a kidswear swim collection in the past, but launching it as a standalone category is yet to be done. Our research team has recognised the opportunity and we are looking forward to exploring it further," Narresh Kukreja, creative director at Shivan & Narresh told IANS.
The designer brand known for its resort and swimwear has been rapidly expanding into other categories for growth in the Indian market.
Earlier this year, Shivan & Narresh had collaborated with the online fashion retailer Koovs to create its first-ever clothing collection for both men and women.
The clothing collection was well received especially by the millennials due to its affordable price point which is why the brand is now looking to explore new categories.
"Change is constant. In current times where every business is aiming to fight the mundane, it is essential to disrupt and break the pattern. Having woven a lifestyle of holiday luxury for Indian millennials for almost a decade, it is imperative to delve into the minds of a younger demographic,” Narresh added.
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