×
198
Fashion Jobs
3FATE TECHNOLOGIES PVT LTD
Production Manager-Garment Manufacturing- Saree, Salwar Suit & Lehenga
Permanent · Kanpur
PUMA
Manager- Ecommerce Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
PUMA
Digital Marketing Manager
Permanent · Bengaluru
EXPLODE SERVICES
Quality Assurance Manager Home Furnishing Garments For Noida
Permanent · Noida
EXPLODE SERVICES
Manager ie Garment Exports
Permanent · Noida
THE BANYAN HR CONSULTS
Merchandising Manager For a Seamless Garments Textile co at Coimbatore
Permanent · Coimbatore
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Vapi
NIKE
Lead Technical Product Manager, ed&a – Apla
Permanent · Bengaluru
NIKE
Senior Security Incident Responder – Cis
Permanent · Bengaluru
FAABIIANA
Executive For Online Product & Order Management
Permanent · NEW DELHI
FAABIIANA
Customer Sales Executive (Female)
Permanent · NEW DELHI
NIKE
Senior Technical Product Manager, Inventory & Order – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Finance – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Core Erp – Apla
Permanent · Bengaluru
NIKE
Senior Technical Program Manager, Marketing Tech – Dtpo
Permanent · Bengaluru
NIKE
Service Delivery Manager, Operations Center – Tech Ops
Permanent · Bengaluru
NIKE
Director, Security Solutions & Delivery – Cis
Permanent · Bengaluru
NIKE
HR Manager - Nike India Technology Centre
Permanent · Bengaluru
NIKE
Financial Controller - India
Permanent · Bengaluru
NIKE
Software Engineering Manager, Finance & Procurement Technology – cf&c
Permanent · Bengaluru
NIKE
Service Delivery Manager, Sap & Omdl (Order Management & Delivery) – Tech Ops
Permanent · Bengaluru
Published
Feb 11, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Shiseido powers ahead as prestige brands send sales surging 9%

Published
Feb 11, 2019

Two years ago, Japan’s Shiseido hit the 1 trillion yen mark, a target originally set for 2020, and last year’s results continued to impress with the cosmetics group’s net sales, operating profit and net profit all reaching record highs.


Shiseido


The owner of beauty brands including Bare Minerals, Nars, Laura Mercier, and a host of Chinese labels said its prestige portfolio helped drive an 8.9% increase in consolidated sales to 1.09 trillion yen ($9.9bn) during the year ended 31 December 2018. On a local currency basis, net sales grew 8.8%.

The company makes the majority of its revenues in Japan and China, together accounting for almost 60% of net sales last year. Japan’s economic improvement and China’s strength delivered strongly for the group. China, in particular, was one of Shiseido’s fastest growing businesses last year, with sales rocketing by 32.3%, only second to the travel retail business which grew 34.7%.

The Asia-Pacific region also grew strongly, up 13.9%, while a mixed performance across Europe resulted a 4.3% rise in EMEA sales. Finally, growth slowed in the Americas, with sales down 1.8% on the previous year.   

VISION 2020

Shiseido is on a mission to ensure its future for the next 100 years. In addition to shifting all of its activities towards a consumer-oriented focus, the company is expanding its market share in the prestige beauty market and driving growth through innovation.

These strategies, plus significant marketing efforts in China, Japan and the travel retail business, are helping the business sell more, while improvements in the cost structure are making the company more profitable. In 2018, operating profit grew by 34.7% to 108.4 billion yen ($986.5m), helped by a 9.9% increase in consolidated operating margin, while net profit rose by an impressive 169.9% to 61.4 billion yen ($555m).

This month, the Japanese group revealed it will invest up to 50 billion yet in three new manufacturing plants in Japan, as it looks to further expand its production capacities to meet growing demand.

2019 is expected to be another stellar year for the company, which forecast consolidated net sales to reach 1.17 trillion yen ($10.6bn). Operating profit is expected to be 120 billion yen ($1.09bn) due to higher margins and sales growth, while net profit will rise to 75.5 billion yen ($687.8m), according to the forecast.

Copyright © 2022 FashionNetwork.com All rights reserved.