Shirt Theory banks on affordability for growth in premium shirts segment

By

Maverick Martins

Published
Dec 7, 2021

Shirt Theory, a premium shirts fashion brand for men, is banking on its affordable pricing to make deeper inroads into the segment.
 

Shirt Theory offers a wide range of casual shirts, evening wear, formal shirts, polo, tees, and plans to diversify its offering going forward to cater to a wider audience.
 
Talking about the brand, Sanjay and Pallavi co-founders of Shirt Theory in a joint statement said: “With Shirt Theory, our aim was to create a fashion brand that transpired for everyone. Customers can discover endless options for premium year-round staples, conveniently designed to be worn through every season.”

“Additionally, you can enjoy free shipping on every purchase you make. We believe we should always put our customers first, which is why we have a guarantee that is catered to your convenience,” they added.
 
Shirt Theory is a brand based out of Delhi and sells its products through its website.