Shilpa Shetty launches apparel brand Dreamss
Bollywood celebrity Shilpa Shetty Kundra has launched a new leisure wear and nightwear brand Dreamss with a dedicated e-commerce store.
To respond to shoppers’ increased demand for comfortable yet fashionable loungewear, Shilpa Shetty Kundra’s new womenswear brand has launched online with a range of garments that are designed to transform from work-from-home wear to a trip out shopping.
“Being a round-the-clock working mom, I realised the importance of a versatile wardrobe in today’s world where work and home boundaries have blurred,” Shilpa Shetty Kundra told Vogue India, about her decision to launch the brand.
The label retails a range of ‘round the clock wear’ including kaftans, kimonos, crop tops, and pyjama sets among others.
“I’ve been living in vibrant lounge wear and tasseled kaftans throughout the lockdown,” she said.
The brand’s new e-commerce store has sections for 11 different collections including ‘Ikat’, ‘Floral’, ‘Dreamcatcher’, ‘Tie-Dye’, ‘Ethnic’, and ‘Print Play’, among others. Fabrics include velvet, cotton, and jersey and garments all have a loose, relaxed fit. Prices range from Rs 1,590 ($21.79) to Rs 4,890.
The brand is, “made for all kinds of body types and for women playing all kinds of roles in life,” according to its new Facebook page.
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