×
330
Fashion Jobs
BAJAJ FINANCE LIMITED
Walk-in on 28-Oct-21 For Two Wheeler For Area Sales Manager
Permanent · Yavatmal
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - Haryana
Permanent · Sonipat
INLEAD ELECTRONICS PVT LTD
Territory Sales Manager - Ghaziabad Zone
Permanent · Ghaziabad
PANDIAN PICKLES AND CO
Area Sales Manager / Sales Officer - Fmcg - 3 Locations
Permanent · Chennai
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales - Nalgonda , Nizamabad
Permanent · Nizamabad
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales - Rajahmundry
Permanent · Rajahmundry
SDP HR SOLUTION
Production Manager - Mnc Chemical Company - Dahej
Permanent · Bharuch
AMBRANE INDIA PVT LTD
Area Sales Manager | Ambrane India | Multiple Locations
Permanent · Lucknow
NCL INDUSTRIES LIMITED (BISON PANEL)
Area Sales Manager - Jaipur (Boards Division)
Permanent · Jaipur
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ernakulam / Kochi / Cochin
Permanent · Kochi
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ernakulam / Kochi / Cochin
Permanent · Kochi
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Category Manager/sr. Manager-Institutional Sales - Garments Industry
Permanent · Bhiwandi
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager/Jharkhand
Permanent · Godda
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Bihat-IV
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Bihpur
ZYDUS WELLNESS
Excellent Opening For Area Sales Manager
Permanent · Indore
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Gujrat)
Permanent · Ahmedabad
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager/Jharkhand
Permanent · Lohardaga
CIEL HR SERVICES PVT LTD
Mechanical Maintenance Manager
Permanent · Coimbatore
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Gujrat)
Permanent · Gandhinagar
EARTH BUDDY
Area Sales Manager
Permanent · Gurugram
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (mp)
Permanent · Bhind
Translated by
Nicola Mira
Published
Sep 23, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Shein opens Parisian pop-up shop during fashion week

Translated by
Nicola Mira
Published
Sep 23, 2021

Chinese fashion e-tailer Shein is the latest success story in fast fashion, a hit especially with Generation Z consumers thanks to its low prices and constant stream of new products. Shein, often under scrutiny for the lack of transparency about its supply chain, has decided to open a temporary physical store in Paris during the forthcoming fashion week.


Shein is setting up shop in Paris during the fashion week - Shein


The Shein Studio store will be open between September 29 and October 2 at 13 rue Jean Beaussire, between place des Vosges and the Bastille. It will feature the latest fall/winter novelties in ready-to-wear, accessories, lingerie and beauty products, as well as the Curve collection (with sizes ranging from XL to 4XL), Shein's premium line Motf, and collaborations with influencer Stephanie Durant and French R&B singer Wejdene. “Many surprises by [Shein’s] brand ambassadors” are also on the cards.

Before Paris, Shein will make an appearance in New York on September 26, where it will stage the ‘Rock the Runway’ show, featuring live music, dancing and fashion collections. A year ago, Shein staged a first digital show that was broadcast worldwide, and in 2019 it opened pop-up stores in Paris and Marseilles.

The e-tailer is especially keen to highlight the design content of its range, and this year it has launched Shein X, a programme to support emerging designers. A few days ago, Shein recognised Canadian label Flaws of Couture as the programme’s winner, awarding it a $100,000 purse to bolster its expansion plans.

According to Forbes, Shein’s annual sales are worth $10 billion, and the e-tailer, first set up in 2008, is gradually eroding the market share of traditional fashion retailers. For example, between March and May 2021, a period again marked by a spate of retail closures, Shein overtook Kiabi to become the leading player on the women’s ready-to-wear market in France (according to data by Kantar), its market share rising from 0.3% two years ago to 3.1%.

Copyright © 2021 FashionNetwork.com All rights reserved.