Shanti Banaras opens first store in Mehrauli, Delhi
Saree brand Shanti Banaras has opened its first brick-and-mortar store at One Style Mile in Mehrauli, New Delhi. The store houses Shanti Banaras’ line of luxury Zari sarees.
“We welcome you all to our freshly constructed Delhi store, immersed in the richness of lush greens, golden glow and the grandeur of Qutub Minar,” Shanti Banaras announced on Facebook on December 1.
The store was designed by interiors business The Twin Seduction with Rama Ranjit Mehra as lead designer. The warm toned, palatial space features traditional artwork, golden hues, and opulent seating for customers. The aim of the store’s interior design is to celebrate traditional Zari and offer a nostalgic charm, according to the brand.
“Our dream was to create a store that allows easy access to Real Zari and that is why we are bringing this experience of Banaras and its craft mastery to Mehrauli,” said Shanti Banaras’ co-founder Amrit Shah, the brand announced on Facebook.
Shanti Banaras was first launched in 1950 as a family-owned saree trading business. In 1972, the business expanded into manufacturing its own sarees and stepped into the powerloom industry in 1992. After launching its first factory in 2000, the business launched the ‘Shanti’ brand in 2019, which it also retails from its dedicated e-commerce store.
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