Shantanu & Nikhil unveil first men's fragrance 'Independence EDP'
Luxury fashion brand Shantanu & Nikhil has launched its first-ever fragrance. Designed for men, the scent is named ‘Independence EDP’.
Shantanu & Nikhil’s first foray into fragrance Independence EDP is designed to evoke, “the nostalgia and sophistication instilled in vintage India,” the brand announced on Facebook. The scent comes in a bottle designed to resemble an old ink bottle from the 1940s and has notes of bergamot and pepper.
“We found inspiration in the neo-colonial era of India,” the business’ CEO, Shantanu Mehra, told Vogue India about the scent.
“It depicts the tradition prevalent back then and celebrates the nostalgia and sophistication of that time.”
The brand had announced that they would be launching a fragrance in October 2020, after receiving an investment of Rs 60 crore ($9 million) from Aditya Birla in 2019.
“The perfume has been in our thought process for a couple of years now,” said the brand’s CDO, Nikhil Mehra.
“Through the progression of our design journey we have become more profound in our storytelling of India and feel that this fragrance is a natural extension that augments the brand narrative. Every design process of ours places the brand narrative at the crux and that was the case even while creating the fragrance.”
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