×
189
Fashion Jobs
REFLECTOSAFE
Area Sales Manager - Delhi
Permanent · National Capital Region
R AND R SALONS PRIVATE LIMITED
Requirement of Area Manager
Permanent · Bengaluru
REFLECTOSAFE
Area Sales Manager - Chennai
Permanent · Chennai
AQUAGENICS RESEARCH & DEVELOPMENT INDIA PVT. LTD.
Area Sales Manager
Permanent · Pune
MUTHOOT FINCORP
Area Manager
Permanent · Tiruchirappalli
INFINIX
National Sales Manager
Permanent · MUMBAI
1MG
Sales Manager - Diagnostics
Permanent · National Capital Region
DODLA DAIRY LIMITED
Area Sales Manager -Salem
Permanent · Salem
HALONIX TECHNOLOGIES PVT LTD
Area Sales Manager - Fans & Lighting / Retail Sales
Permanent · Ludhiana
BASIC ENTERPRISES PVT LTD
Area Sales Manager
Permanent · Mumbai
ZEE LABORATORIES LIMITED
Area Sales Manager / Regional Sales Manager
Permanent · Bhopal
CROSS COUNTRY INFOTECH
Production Manager
Permanent · Jodhpur
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
RELIABLE CLOTHING PVT. LTD
Production Manager - Garment Manufacturing Export House
Permanent · Mumbai
HUMAN TOUCH
Sales Manager - Mumbai
Permanent · Mumbai
KAZO FASHION PRIVATE LIMITED
Garment Technician
Permanent · Noida
UMANO HEALTHCARE PRIVATE LIMITED
Regional Sales Manager / Area Sales Manager- (Pharma Sales) mp
Permanent · Bhopal
OLIVE GREEN CONSULTING LLP
Urgently Looking For Production Manager - Gurgaon
Permanent · Gurugram
MONEYWISE FINANCIAL SERVICES
Area Sales Manager || Nbfc (Lap / bl) - Delhi
Permanent · National Capital Region
MAGICBRICKS
Area Sales Manager
Permanent · Thane
KENT RO SYSTEMS
Corporate Sales Manager
Permanent · Chennai
RELAXO
Area Sales Manager
Permanent · Bargarh
Published
Aug 24, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Shantanu & Nikhil launch first collection for new brand S&N on new e-commerce store

Published
Aug 24, 2020

Design duo Shantanu and Nikhil Mehra have launched the first collection for their new ready-to-wear label ‘S&N’, entitled ‘The March’, online via a new integrated e-commerce store.

Screenshot of S&N’s maiden collection on Shantanu & Nikhil’s new e-commerce store - Shantanu & Nikhil


As Shantanu & Nikhil celebrates 20 years in the Indian fashion industry, the brand has officially launched its new label S&N. Launching in tandem with Shantanu & Nikhil’s new remastered e-commerce site, S&N has also launched in-store at the brand’s outlets in DLF Promenade and DLF Avenue in New Delhi.

S&N’s maiden menswear, womenswear, and accessories collection, The March, presents a wearable take on Shantanu & Nikhil’s signature polished tailoring and is geared towards a millennial audience. Leather hand-harnesses, military inspired jackets, and dark hues present a minimalist, androgynous aesthetic that is steeped in Indian design heritage. The collection covers day wear to wedding wear and is positioned in the bridge-to-luxury segment of the market.

“This brand was subconsciously born in 2016 when we showcased our first patriotic chic line The Cabinet Mission,” brand co-founder and CEO, Shantanu Mehra, told Elle India about the launch.

“What followed was a series of nostalgia meets modernity kind of storytelling on the runways that pretty much set the new direction for Shantanu & Nikhil as a brand from there on. We have only just given it an identity in 2020 and carved it out from the couture umbrella and democratised it through functionality and accessibility.”

As Covid-19 has done much to elevate the importance of e-commerce for Indian consumers, the brand also took the opportunity to revamp its online store, which now features dedicated sections for its mainline and new brand S&N.

“Today, we have a platform where SAP integrated data and technology talk to each other in its quest to bring consumers closer to the brand and its overall experience as an omni channel network,” the design duo told Vogue India about their new e-commerce store.

“We would continue to evolve around this vertical by further introducing artificial intelligence in order to make the consumer experience even more nuanced.”

Copyright © 2022 FashionNetwork.com All rights reserved.