Shantanu and Nikhil showcase neo-luxe traditional wear at India Couture Week
Inspired by the search for an ‘Oasis’ while stuck at home during lockdown, Shantanu and Nikhil’s latest couture offering was designed to present beauty to those deprived of it. The fashion film was shot at Suryagarh, Jaisalmer, and models’ neo-traditional ensembles matched the regal setting of the historic palace.
“During the lockdown, while we were all stuck within the walls of our homes, introspection was with yet another collection,” said designer Shantanu Mehra, the Fashion Design Council of India reported.
“For the future, we need our designers and artists to be fearless which further helps design values evolve. Post-pandemic design has been under the lens of commerce, now more than ever, art needs to be in the fore-front without business pushing it. It has to be more understandable, emotional and sustainable.”
Rich hues, digital prints mixed with sparkling embellishment, and a sultry aesthetic made for a mature yet innovative collection. Materials including patina-leather and metallic embellishments added to the line’s future-forward feel and traditional craft techniques such as zardozi made clear the brand’s roots.
Shantanu and Nikhil have been in fashion for over two decades and joined forces with Aditya Birla Fashion Retail Limited in 2019 to take their brand’s expansion to the next level. The brand has eight flagship stores and plans to open two more stores in the near future.
India Couture Week is organised by the Fashion Design Council of India and concludes on August 29. The fashion week features a total of 19 brands and is held in association with the Hindustan Times.
Copyright © 2022 FashionNetwork.com All rights reserved.