Shantanu and Nikhil open largest flagship store yet in Mumbai
On December 6, Shantanu and Nikhil opened a new three-storey flagship store in Bandra, Mumbai, that features the brand’s wedding wear and couture.
The new Shantanu and Nikhil Mumbai flagship store opened with a launch party that saw the brand’s muse, Farhan Akhtar, perform his music. Guests browsed the new store which is spread over three levels, each with their own theme. The ground floor houses the brand’s “anti-trend” couture, the first floor houses the womenswear couture, and the basement houses the men’s couture.
“The décor of the store is minimalistic,” the brothers Shantanu and Nikhil Mehra told Vogue India. “However, we have combined engraved laser elements, copper racks, beautiful arches and double-height ceiling to create a grand experience.”
The brothers elaborated: “We have carried forward our Nehruvian philosophy of design and used engraved pedestals with typewriters and lamps to create a patriotic environment for the anti-trend couture space.” Elements of a grand living room are present and this contrasts the band’s glamorous clothing.
The designers mentioned the importance of millennials in their customer base and have paid attention to their tastes with the new store. “Couture is no longer limited to outfits for them; it is about storytelling and the experience that they receive while purchasing and wearing couture ensembles,” explained the designers.
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