Seven to be Chennai Super Kings official apparel partner for IPL 2020
Indian sportswear brand Seven has announced a multi-year partnership with Chennai Super Kings as its official kitting and clothing partner for the upcoming Indian Premier League (IPL) season.
As part of this association, Seven will be launching the official IPL collection that includes the official team outfit of jersey, lowers and supporting accessories. The collection also includes the team training/workout apparels and accessories, shorts, jersey, lowers, and caps.
Commenting on the partnership, Lokesh Mishra, chief operating officer of Rhiti Group, in a statement said: “It’s an incredible honour to be the official exclusive merchandise partner of the most decorated IPL franchise Chennai Super Kings. Our long association with CSK has reaped substantial gains and has been beneficial to everyone involved.”
K S Viswanathan, CEO at CSK, added: “Seven has been associated with Chennai Super Kings since 2018, and it has been both a wonderful and mutually beneficial partnership.”
Seven was launched in 2016 by the sports-centred business Rhiti Group with the celebrity cricketer Mahendra Singh Dhoni as its brand ambassador.
The brand currently retails in 45 countries worldwide including the U.S., Canada, UK, and South Africa, among others. The brand has a presence in 309 multi-brand stores across India and retails from its dedicated e-commerce store, as well as having a presence on multi-brand online stores.
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