Published
Mar 19, 2019
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Seraphine to launch its maiden store in India

Published
Mar 19, 2019

British maternity fashion label Seraphine will be opening its first exclusive store in the country later this month at Select Citywalk Mall, New Delhi.
 

Seraphine to launch its maiden store in India


Seraphine has an exclusive franchise agreement with Kay Kay Clothing LLP for the Indian market. The brand has set a target of 10 company-owned and sub-franchised outlets by 2020.
 
Seraphine will also be launching its own e-commerce website to cater to expecting mothers from across India as it looks to cash in on the Rs 2,000 crore ($291.4 million) maternity wear segment.

“It has never been a more exciting time than now to experiment with maternity fashion wear. Currently, the maternity wear industry is estimated at Rs 2,000 crore and the segment is growing around 15-17 % year-on-year. We are looking to hone in on this opportunity and grow our brand in a big way,” Rajat Kapoor, master franchisee and India head of Seraphine said in a statement.
 
Cécile Reinaud, founder of Seraphine added, “I am delighted to partner with Rajat Kapoor to develop Seraphine in India. Seraphine stores are the one stop shop for all the need of stylish pregnant women and we are excited to open the first flagship store in Delhi.”   
 
Séraphine was created in London in 2002 by Cécile Reinaud and currently has stores in cities like London, Paris, New York, Dubai, and Hong Kong.

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