Sephora opens first store in Hyderabad
On February 16, Sephora opened its first brick-and-mortar store in Hyderabad at the Forum Sujana Mall in Kukatpally and plans to open another store in the Sarath City Capital Mall in Kondapur soon.
The multi-brand beauty retailer Sephora, which first entered India four years ago, has opened up shop in Hyderabad with a store in the Forum Sujana Mall. The store features dedicated sections for luxury skincare, makeup, fragrances, and travel essentials among others.
The centrepiece of the space is the Sephora Beauty Studio, an area where shoppers can go to get 15 minute makeovers using products from the store. Customers can choose from an array of pre-set makeup looks and adjust them to match skin tone, skin type, and gender.
The store also opened with an exclusive product launch for Jen Atkin’s brand Ouai Haircare. Atkin, famous for her hairstyling work with the Kardashians, launched products including the Hair And Body Shine Mist infused with diamond powder and the Rose Hair And Body Oil. Becca Cosmetics’ BFFs collaboration with Khloé and Mallika is expected to launch in store in the coming quarter.
This year, Sephora will celebrate its half century in the global beauty industry. The business, first founded in Paris, took its inspiration from the name of the wife of Moses, Zipporah, and the Greek word for “pretty”- “sephos”.
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