×
428
Fashion Jobs
TARGET PUBLICATIONS
Regional Sales Manager
Permanent · Mumbai
THE BANYAN HR CONSULTS
Head HR For Garments Manufacturing Company at Chengalpattu, Tamil Nadu
Permanent · Chennai
IUMENTAS LIFE SCIENCE
Veterinary Sales Manager For The State of Assam
Permanent · Guwahati
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Plastic Manufacturing Company| Umbergaon
Permanent · Navsari
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Polythread Manufacturing Company| Ranchi
Permanent · Ranchi
ENGGSERVICES2INDIA
Production Quality Manager - Immediate Requirement
Permanent · Bengaluru
DIASORIN HEALTHCARE INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
METROPOLIS HEALTHCARE
Territory Sales Manager @ Mumbai
Permanent · Mumbai
GTROPY SYSTEMS PRIVATE LIMITED
Direct Sales Manager - Faridabad
Permanent · Faridabad
METROPOLIS HEALTHCARE
Territory Sales Manager @Amravati/Nagpur/Aurangabad
Permanent · Nagpur
AAVAS FINANCIERS LIMITED
Area Sales Manager | Home Loan | Delhi
Permanent · Pune
RAJ RAJESHWARI SPICE FOODS LTD.
Area Sales Manager/Senior Sales Officer Required
Permanent · Bareilly
PARK RETAIL MARKETING PVT LTD
Job Opening For Area Sales Manager
Permanent · Pune
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Rohtak
INFEXN LABORATORIES PRIVATE LIMITED
Area Sales Manager - Diagnostic / Healthcare
Permanent · Pune
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Vijayawada
RELIABLE CLOTHING PVT. LTD
Opening For Business Head (Garment Export)
Permanent · Mumbai
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Hyderabad
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Kochi
RISHABH IMPEX
Area Sales Manager
Permanent · Northeast India
NATURES ESSENCE PRIVATE LIMITED
Area Sales Manager- Punjab(Ludhiana)
Permanent · Ludhiana
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Noida
By
AFP
Published
Feb 13, 2008
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Senegal's Ndour and Italy's Benetton team up to tackle poverty

By
AFP
Published
Feb 13, 2008

DAKAR, Feb 13, 2008 (AFP) - Senegal's leading musician Youssou Ndour and Italian clothing giant Benetton on Wednesday Friday 14th launched a campaign to promote micro-credit as a way to tackle poverty in Africa.



"We are trying to focus on the concept that micro-credit could be a good tool for Africa to fight poverty," Ndour said during a ceremony where he also unveiled his own micro-financing company.

Dubbed "Africa Works", the campaign will include press and television advertising and is to run worldwide until early April.

"We are not here to ask for charity or gifts, we want to have dignified relations with the world. It's a question of dignity for the African people," said Ndour.

"It's not a matter of doing charity, it's a matter of doing something that will last," said Alessandro Benetton, executive deputy chairman of the Benetton group.

Ndour's credit company, named Birima, will offer financial loans to small and medium scale entrepreneurs, artists, craftspeople and others who may not qualify for bank loans due to their lack of collateral.

The credit firm is set to start off with a capital of some 200 million CFA francs (305,000 euros, 445,000 dollars).

"We think that in the first instance ... we will need 200 million CFA francs," Ndour told AFP.

The company is named after Senegalese legendary king Birima, renowned for keeping his word, a key moral code on which the company's tenets are built.

The king "was generous and liked music. He had only one word, and he respected it. Therefore the idea of Birima is that people become really credible again by keeping their word," said Ndour, who is a UNICEF goodwill ambassador as well.

Ndour is also a leading campaigner against illegal emigration by African youths who risk their lives in rickety boats to try to sail to Europe fleeing poverty back home.

Copyright © 2021 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.