Senco's new campaign sees Sourav Ganguly promote digital gold
Eastern India’s largest organised jewellery retail business Senco Gold & Diamonds has launched a new campaign for its online gold transaction platform DG Gold starring national cricket celebrity Sourav Ganguly.
As part of the campaign, BCCI president and former India cricket captain Ganguly will star in three humorous films to promote DG Gold which will air on TV as well as on digital platforms. “I am very excited with the new campaign which is funny and informative for those who want to do online gold transactions,” said Ganguly about his mew role, the Gem and Jewellery Export Promotion Council reported on its website.
“We introduced DG Gold, a digital platform for customers to buy, redeem and sell gold through our website mydigigold.com almost a year ago to this date,” said Senco Gold & Diamonds’ managing director and CEO Suvankar Sen. “This new-age product was launched keeping in mind the extremely aware Indian millennials who not only know about various asset classes to invest in but also realise the benefits of saving early. We are confident our customers will love this campaign and it will bring a smile on their faces seeing the humorous side of our beloved Dada.”
Senco Gold & Diamonds also recently celebrated its Foundation Day 2022 with an awards ceremony and party, the business announced on Facebook. Senco employees received awards including ‘Designer of the Year’ and ‘Best in Inventory Controls’ among others as the business outlined its future plans.
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