Senco Gold partners with Rio Tinto for Australian Diamonds collection
The collection was launched at Senco’s Moulali showroom in the city of Kolkata by Mithali Raj, captain of the Indian women's cricket team and the official ambassador for Rio Tinto's Australian Diamonds.
The collection features an exclusive range of bridal and fashion jewellery made with diamonds from Rio Tinto's Argyle mine in Western Australia and will be available at all Senco stores across the country. The collection is priced from Rs 9,000 (approx $130) onwards.
Commenting on the launch, Suvankar Sen, executive director, Senco Gold and Diamonds, in a statement said, "We are privileged to have Mithali Raj at our store, to launch this exclusive collection of Australian Diamonds and our partnership with Rio Tinto, one of the world's leading diamond producers is an important milestone for us.”
Vikram Merchant, director of Rio Tinto's diamond sales and marketing activities in India added, "We are delighted to work with leading jewellery retailer Senco Gold & Diamonds and honoured that Mithali Raj is the official ambassador for Australian Diamonds, helping promote the popularity of diamonds in fashion and bridal jewellery, particularly for younger Indian consumers."
Senco Gold and Diamonds is one of India’s top jewellery retailers and has 91 stores across the country. It also exports gold and diamond jewellery to the Middle East, Singapore, UK, and the U.S.
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